Hokkaido University was selected as a Center of Innovation (COI) under the Center of Innovation Science and Technology based Radical Innovation and Entrepreneurship Program (COI STREAM) run by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) and the Japan Science and Technology Agency (JST). In partnership with the University of Tsukuba, Kitasato University and more than 30 companies and institutions, Hokkaido University formed a COI site called “Innovative Food & Healthcare Master.” At the COI site, we strive to contribute to the realization of “a society that is friendly to women, children, and the elderly” through optimal “diet and exercise” tailored to each individual’s health.