The Hokkaido University Institute for the Promotion of Business-Regional Collaboration will be holding a practical program, "Learning Product Development and Marketing Through the Practice of Original Novelty Item Production," which will help participants embody a company's philosophy and brand value in the form of original novelty items.

In this program, participants will work in teams to brainstorm ideas and plan and design promotional items while understanding a company's brand and concept. Through lectures and workshops on copywriting, design, and branding, they will learn practical processes in product development and marketing.

You can hone your planning skills, creativity, and teamwork abilities by receiving direct advice from creators and advertising/design professionals who are active in the field. This program is a collaborative lecture between HBA Co., Ltd. and Hokkaido University, and is also a project in collaboration with the Hokkaido Nippon-Ham Fighters. We encourage you to participate!

▼Schedule (Each session: 18:30-20:30)
First session (April 16th): Orientation / What are novelty items?
Second session (April 23): Consideration of novelty item ideas / Persona setting / Design and branding
Third session (May 14th): Novelty concept decision / Copywriting workshop
4th Session (May 28th): Novelty Concept Confirmation / Product Design Workshop
5th Meeting (June 11th): Novelty Design and Packaging Consideration
6th Session (July 2nd): Idea Presentation

For more details, please click here. *This link will take you to the website of the Hokkaido University Institute for the Promotion of Business-Regional Collaboration.